With Windows 10 having reached end-of-life, many businesses are scrambling to upgrade to Windows 11. For Managed Service Providers (MSPs), this moment presents a strategic opportunity to bundle Microsoft 365 upsells, especially Business Premium, into the migration conversation.
Here’s how MSPs can turn a mandatory upgrade into a value-driven transformation.
Why Windows 11 Migration Is a Strategic Moment
Windows 11 isn’t just a prettier interface—it’s designed to work seamlessly with Microsoft 365, especially in security, productivity, and cloud integration. As clients prepare to upgrade, they’re already thinking about:
- Device refreshes
- Security improvements
- Remote work enablement
- Cloud-first strategies
This mindset makes it the perfect time to introduce Microsoft 365 Business Premium as part of a bundled solution.
Bundling Strategies That Work
Instead of offering Windows 11 migration as a standalone service, MSPs should package it with Microsoft 365 Business Premium and other value-adds. Here are some example bundles:
1. Essentials Bundle
- Windows 11 upgrade
- Microsoft 365 Business Standard
- Basic endpoint security
- Email migration
2. Secure Productivity Bundle
- Windows 11 upgrade
- Microsoft 365 Business Premium
- Intune device management
- Defender for Business
- Conditional access setup
3. Enterprise Modernization Bundle
- Windows 11 upgrade
- Microsoft 365 Business Premium
- Azure AD Premium P1
- Endpoint analytics
- Virtual CIO consultation
Benefits of Bundling
- Simplifies decision-making for clients
- Increases recurring revenue
- Positions MSPs as strategic partners, not just IT fixers
Repeatable Workflow for Migration + Upsell
1. Assessment Phase
- Identify devices needing upgrade
- Evaluate current licensing and security posture
2. Proposal Phase
- Present tiered bundles with clear ROI
- Highlight Business Premium’s value: security, compliance, remote access
3. Execution Phase
- Perform migration
- Deploy Microsoft 365 services
- Configure policies and protections
4. Post-Migration Opimization
- Train users
- Monitor performance
- Offer ongoing managed services
Why Microsoft 365 Business Premium?
Business Premium is tailor-made for SMBs and nonprofits looking for enterprise-grade features without enterprise complexity:
- Advanced security: Defender for Business, Intune, Azure AD
- Productivity tools: Teams, SharePoint, OneDrive
- Compliance & control: Data loss prevention, conditional access
It’s the perfect complement to Windows 11’s modern architecture.
Educate, Don’t Just Sell
Use this migration moment to educate clients on:
- The risks of staying on unsupported systems
- The benefits of cloud-first security
- The long-term value of integrated Microsoft ecosystems
Position your MSP as a trusted advisor, not just a service provider.
A Gateway of IT Transformation
Think of the Windows 11 migration as a gateway to modern IT transformation. By bundling Microsoft 365 Business Premium into your migration offerings, MSPs can deliver more value, deepen client relationships, and grow recurring revenue.